The Partnership for Drug-Free Kids translates the science of teen drug use and addiction into actionable information and guidance. The Partnership for Drug-Free Kids helps families understand the ever-changing drug landscape, teaches them how to effectively communicate with teens, and provides direct support to parents dealing with a child’s drug use.
In the mid-1980s, when the nation was in the throes of the crack/cocaine epidemic, a small group of advertising professionals discussed how to best use their talents to turn the tide on this issue. They thought, if advertising could be used to sell products, couldn’t it be used to “unsell” them as well.
As attitudes and behavior around drug and alcohol abuse among kids have evolved over the years, so have messages, campaigns, and programs. For the past decade, the Partnership for Drug-Free Kids has focused on providing help that families aren’t finding elsewhere, not only in preventing substance abuse among kids, but in getting help for teens who are already struggling with drugs or drinking. Programs now include direct service and support to parents, both through a toll-free helpline and growing online communities.
With partners in science, business, education, government, as well as fellow nonprofits and dedicated parents, the Partnership for Drug-Free Kids is the nonprofit dedicated to reducing teen substance abuse and supporting families impacted by addiction.